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Ulta Beauty Speculative Ad
Project type
Speculative Ad
Date
2026
Client: Ulta Beauty
Product: Rare Beauty
Insight: "Serving face" is a popular saying amongst Gen-Z meaning that your face looks its best. When doing makeup Gen-Z consumers strive to "serve face". Using this term in conjunction with Rare Beauty shows that it is a brand in touch with the wants of their largest consumer base.
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